15 March 2012: It might have been raining in Johannesburg but inside Nu Metro Montecasino today it was sizzling hot as SHOUT's latest campaign got underway before a jam-packed audience of artists, celebrities, supporters and media.
With SHOUT Foundation board member, Leanne Manas acting as MC, and SHOUT Chairman, Gavin Koppel, giving a moving but uplifting overview of SHOUT's journey since its March 2010 launch, the scene was set for the unveiling of two brand new SHOUT initiatives.
The first is the SHOUT App, funded by SAMSUNG with the support of Tracker and developed for the anti-crime movement by Cytrus Technology.
Available for free to Android-based Smartphone users (with a rollout to other platforms planned), the SHOUT App is a South African first that empowers ordinary South Africans and encourages them to be citizen activists in the fight against crime.
At just a touch of the App, users can make contact with emergency services and be directed to the nearest police station, hospital or fire station anywhere in the country, driven by live location aware maps. The App provides a quick and easy way for users to report a crime, its location, date and time, and will ultimately provide the SAPS and other anti-crime bodies' valuable knowledge concerning crimes and crime patterns. Using cutting edge mapping technology, the App also provides individuals with a simple way to identify crime hotspots and get crime updates in real time.
Also included in the SHOUT App, which launces April 1st on the Samsung App store, is the ability to buy the second SHOUT song and view the video.
When it was revealed at the launch, before many of the over 100 performers who played a role in its creation, "You're The Voice” received a standing ovation for its stunning rendition of the John Farnham classic. Produced by Shout co-founder Danny K and SAMA-winning producer, Crighton Goodwill the song features the vocal talent of the who's who of South African music stars, drawn from a stunning diversity of genres.
The resounding rallying cry to never "sit in silence” and "become the voice” is accompanied by a great video that was produced by Velocity, and directed by Gordon Lindsay.
"Don't believe the lie that says you can't make a difference,” SHOUT co-founder, Kabelo told those gathered at the launch.
"You don't have to be on stage like myself or Danny or in the music video like all the artists are to make a difference. You too can make a difference wherever you are. You can make a difference in your life. It infiltrates your family, your community, the country and the world.”
Kabelo underscored the commitment he and Danny K have made to SHOUT since it first germinated in Danny's mind after the senseless murder of Lucky Dube in 2007. "This is not the Kabelo and Danny K show. But I tell you one thing. He and I have vowed to see this thing through to the end. It's high on our priority list to see that SHOUT is around for years to come.”
With support from the likes of Hugh Masekela, HHP, Ed Jordan, Kurt Darren, and many other stars at the launch and acknowledgement of the campaign's key believers, SHOUT's latest campaign got underway in the finest possible style.
Now it's up to ordinary people throughout the country to be the voice by downloading the free SHOUT App (and making a donation if possible) and buying "You're The Voice” by Artists for a Safer SA by SMSing "voice” to 49 300.